FAQ

Here are the answers to the most commonly asked questions about fine jewelry.

How can I find a fine jewelry retailer online?

You can find a fine jewelry retailer in minutes by completing our free referral form. Once you provide your contact information on the form, we will match you with one of our many diamond affiliates. Usually, we will refer you to the jeweler's site for more information or the retailer may contact you to determine your buying needs. These referrals are free of charge and come with no strings attached.

What documentation should accompany my diamond jewelry purchase?

Your diamond(s) should come with a diamond certificate, quality report, or dossier to substantiate the quality and authenticity of the stone. The reports on these documents are created by gemologists who study the diamond in order to assess its various characteristics, such as cut, clarity, color, and carat weight.

What kinds of cuts are used in diamond jewelry?

Common cuts include princess, round, emerald, asscher, marquise, radiant, oval, pear, and heart. Most retailers of fine jewelry offer diamonds in all of the aforementioned cuts.

What do the four Cs stand for?

The four Cs are the criteria by which diamonds are evaluated for quality. The four Cs are cut, color, clarity, and carat weight. Cut refers to the shape of the diamond and how it enhances or detracts from its brilliance. The color of diamonds refers to their fire, or flashes or reflected light. A diamond's clarity is determined by the absence of flaws, or inclusions. Carat weight is the size of the stone.

How does buying fine jewelry online differ from buying it at a brick-and-mortar retailer?

When you purchase fine jewelry over the Internet, it's especially important that you buy from a trustworthy retailer. You are going to spend a great deal of money on your diamond jewelry purchase, and you want the peace of mind of knowing your retailer is honest and dependable. Likewise, you want to choose a jeweler with a flexible return and exchange policy. When you purchase diamond jewelry online, it's often difficult to tell how the piece looks and fits until it actually arrives. For this reason, you want to make sure you have the option to return or exchange the item if it fails to meet your expectations.

What are the benefits of shopping online for diamond jewelry?

In some cases, diamond jewelry is available online for up to 50% less than what you would pay at a traditional retailer. Online diamond retailers face more competition, which is why prices tend to be lower. Additionally, shopping for fine jewelry online gives you access to an unbeatable selection. Rather than limiting yourself to the pieces local jewelry stores keep in stock, you can choose from the vast inventories of jewelers across the country.