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Tips for Buying Fine Jewelry Online

The online jewelry-buying experience is much different from buying at a traditional jewelry store. For the best results, follow these eight tips for buying fine jewelry online.

  1. Do your research on quality standards. Before you begin shopping for fine jewelry, you should read up on how quality is measured for the piece you want. For instance, if you're looking for a diamond pendant, you should research how a diamond's quality is graded and determine what level of quality you can afford.
  2. Find a fine jewelry retailer on our site. We can match you with a diamond jewelry seller when you complete our free sign-up form. We can help you find a fine jewelry retailer that offers the piece you're looking for.
  3. Start shopping. For the best selection, you should try to browse at least two or three different jewelry sites. Some sites offer pieces made by major manufacturers, while other retailers sell their own brands.
  4. Check the site for information on returns, guarantees, and security. The site from which you buy your fine jewelry should have a return policy that is clear and flexible. Quality sites should also offer guarantees on their items and ensure that the ordering process is secure.
  5. Find out if the jewelry comes with certification. Most fine jewelry comes with some sort of certification. With diamond jewelry, certification is especially important. Your diamond should come with a diamond grading certificate issued by the GIA, EGL, or AGS.
  6. Look for your desired piece. Once you find a reputable and secure site, begin browsing for the category or specific piece of fine jewelry you want. For example, if you're looking for diamond engagement rings, you might enter those keywords into a search field or browse the engagement ring category.
  7. Review the images of the piece carefully. The limitations of photos in judging a piece of jewelry are one of the drawbacks of buying online. To get the most accurate representation of the piece possible, maximize the size of the images. Most fine jewelry sites will allow shoppers to expand or magnify the images of the piece in order to get a better look.
  8. Accurately size the piece (if applicable). If you're ordering a ring, you will need to size the piece before you order. If you're unsure of your ring size, most fine jewelry sites offer a sizing chart that you can print out to measure fingers. Remember that you can always have the ring resized if you're slightly off in your measurements.